Empire Insurance Group LLC (“Empire Insurance Group,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website and to the communications you have with our team by phone, SMS/text message, WhatsApp, email or in person.
Empire Insurance Group LLC does not sell personal information to third parties for their independent marketing purposes.
1. Information We Collect
Contact information
- Full name
- Phone number
- Email address
- Preferred language
Insurance inquiry information
- State and ZIP code
- Type of insurance you are asking about (Auto, Home, Life, Health or Commercial)
- Details you choose to share about your insurance needs
Website form information
- Information you submit through our quote request form, contact form or any other form on our website
- Your SMS consent selection, if you choose to provide it
Information collected automatically
- Cookies and similar technologies (see “Cookies” below)
- Website analytics data such as pages visited, referral source, device type and general location
We do not request highly sensitive information such as Social Security numbers, bank account information, credit card information or passwords through our website forms. Please do not send this type of information to us through our website forms.
2. How We Use Your Information
- To respond to your inquiries and provide customer service
- To process quote and insurance inquiry requests and help you review available insurance options
- To communicate about appointments, including scheduling, reminders and follow-ups
- To send SMS/text messages if you have opted in (see “SMS Communications” below)
- To communicate with you via WhatsApp if you initiate or agree to WhatsApp contact
- To improve our website, services and marketing through analytics
- To comply with legal obligations
3. Third-Party Lead Sources
Empire Insurance Group LLC may receive personal information when a consumer submits an inquiry through a third-party advertising or lead-generation platform, including Meta, Facebook, or Instagram. When we receive lead information from these platforms, we may import or transmit this information into our CRM and use it to respond to your inquiry, provide requested insurance information, manage customer communications, schedule appointments, and provide appropriate follow-up. Submitting an inquiry through a third-party platform does not automatically constitute consent to receive marketing SMS messages. SMS communications requiring your express consent will be based on an appropriate opt-in through our forms or other direct consent mechanisms.
4. Quote and Insurance Inquiry Processing
When you request a quote, we use the information you provide to review the insurance options that may be available to you. This may include sharing relevant inquiry details with insurance carriers, carrier appointed representatives or service providers solely for the purpose of researching, quoting, placing or servicing insurance coverage on your behalf. Submitting a quote request does not create a policy, binder or guarantee of coverage, eligibility or price.
5. Appointment Communication
If you schedule or request an appointment or consultation, we may use your contact information to confirm, remind you of, reschedule or follow up on that appointment by phone, SMS, WhatsApp, email or other means you have agreed to.
6. SMS Communications
If you provide consent by checking the SMS consent box on our forms, we may send you SMS/text messages regarding your insurance inquiry, quotes, appointments, service updates, and occasional promotional messages. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase.
- Opt out: Reply STOP to any SMS message to opt out of future messages.
- Help: Reply HELP for assistance.
No sale or sharing of mobile opt-in data: Mobile opt-in information and consent, including phone numbers and consent records, will not be sold or shared with third parties for their independent marketing purposes.
6A. SMS/Text Messaging Privacy
When you provide your mobile phone number and expressly consent to receive text messages from Empire Insurance Group LLC, we may send you SMS/text messages related to your insurance inquiry, requested quotes, appointment scheduling and reminders, application or policy-related updates, customer service communications, follow-up regarding products or services you requested, and occasional promotional or marketing communications where permitted by your consent.
Consent to receive SMS/text messages is not a condition of purchasing any product or service.
Message frequency may vary. Message and data rates may apply.
You may opt out of receiving SMS messages at any time by replying STOP. Reply HELP for assistance.
SMS consent and mobile opt-in information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
We may use service providers that assist Empire Insurance Group LLC in operating its communications, CRM, customer service, and technology systems when necessary to provide requested services and communications, subject to appropriate privacy and data-protection obligations.
7. WhatsApp Communications
WhatsApp is an optional contact method. If you contact us via WhatsApp, or ask us to contact you there, we may use that channel to respond to your inquiries, discuss quotes and coordinate appointments. WhatsApp communications are subject to WhatsApp’s own terms and privacy policy in addition to this Privacy Policy.
8. Cookies
Our website may use cookies and similar technologies to remember your preferences, understand how visitors use the site, and support our marketing and advertising efforts (including advertising on platforms such as Meta). You can control cookies through your browser settings. Disabling cookies may affect some features of the website.
9. Website Analytics and Advertising
We may use analytics and advertising tools (which may include tools provided by third parties such as Google and Meta) to understand website traffic, measure the performance of our advertising, and reach people who may be interested in our services. These tools may collect information such as pages visited, device identifiers, IP address and referral source.
10. Service Providers
We may share your information with service providers who help us operate our business, including:
- Website hosting and form processing providers
- Customer relationship management (CRM) and marketing automation platforms, which may include GoHighLevel
- SMS and communication delivery providers
- Analytics and advertising providers
- Insurance carriers and carrier appointed representatives, solely in connection with researching, quoting, placing or servicing insurance coverage you request
These providers are expected to handle your information in a manner consistent with this Privacy Policy and applicable law.
11. Data Protection
We take reasonable administrative, technical and organizational measures designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
12. Your Rights and Choices
Depending on your location and subject to applicable law, you may have the right to:
- Access the personal information we hold about you
- Request corrections to inaccurate information
- Request deletion of your personal information, subject to legal and business record-keeping requirements
- Opt out of receiving marketing communications, including SMS (reply STOP)
- Manage cookies through your browser settings
To exercise any of these rights, contact us at 786-719-2241 or through our Contact page.
13. Data Retention
We retain personal information for as long as needed to provide our services, respond to inquiries, service insurance policies where applicable, comply with legal, regulatory and record-keeping obligations, and support our legitimate business needs.
14. Children’s Privacy
Our website and services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to remove it.
15. Third-Party Links
Our website may contain links to third-party websites, including social media platforms and WhatsApp. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party site you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.
17. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
- Empire Insurance Group LLC
- Phone: 786-719-2241
- Website: Contact Us